MIT offers one stop shop full service Internet marketing agency services to clients who are in need to increase the awareness, visibility and levels of engagement of their target audiences. We employ both in house and contractors to best match the requirements of the client and can grow from a small shared or dedicated team to an exclusive industry service agreement.
With many years leading the IT market in Toronto including web design, software, IT support services, Internet marketing and business consulting we have the capacity to empower your existing online activity and get it to the next level.
MIT brings the right number of services, that with us, you can increase or decrease as needed. Our services include:
Search Engines Marketing (SEM)
Search engine marketing (SEM) is the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses all trying to capture the same audience, it is extremely important to advertise online, and search engine marketing has become the most effective way to promote your products and grow your business online.
In short, SEM is the practice of marketing a business online through the use of paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of search engines (i.e. Google and Bing) might enter into the search bar when looking for certain products or services. This gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, also known as pay-per-click ads, come in several different formats. Some ads are small, and text-based. Other ads, such as product listings, are more visual to allow potential consumers to see crucial information quickly, such as the price and customer reviews.
The biggest benefit of search engine marketing is that it puts products and services right in front of customers who are already looking to buy at the precise moment they’re ready to make a purchase. No other advertising or marketing methods can do this, which is why search engine marketing is so effective and one of the most powerful methods to grow your business.
Since users type queries into search engines in order to find what they are looking for, keywords are the heart of search engine marketing. Keyword research is required in order to determine what keywords you should target in your SEM campaign. You need to be able to identify which keywords are the most relevant to your business, and what potential customers are more likely to search for when looking for your products and services.
All search engines use algorithms to sort through the billions of content on the web in order to provide the most relevant results to each searcher. These algorithms take into account not only the keywords typed into the search, but also the searcher’s location, the device that they are using, the operating system, their previous search behavior, and even their identity. All of this information is taken into account when providing the user with their search results. To effectively leverage this online marketing strategy, your business will need to leverage both digital marketing and expert IT support services and solutions that work in sync to give your business competitive advantage in the modern, digital marketplace.
Organic Search Engines Optimization (SEO)
Organic search engine optimization (organic SEO) refers to the a SEM method used to achieve a higher placement on a search engine results page. Organic search results are unpaid, algorithm-driven results. Methods such as backlinking, boosting keywords, and writing high-quality content are all effective ways to improve a site’s ranking on search results.
Organic SEO can also be achieved by optimizing a webpage with relevant content, spreading links and backlinks and directing them to the content, as well as incorporating metatags and other types of tag attributes – all of which can be accomplished with expert content marketing strategies, aided by IT support and solutions that help you leverage this technology better.
Organic results rely heavily on how relevant the content that is offered is. One benefit of organic SEO is that it generates more traffic, and therefore exposure to potential consumers, as optimized sites offer relevant content related to the keywords searched. Organic SEO is also very cost-effective in comparison to paid listings.
Sponsored Google / Facebook / LinkedIn Advertising (Paid)
Google sponsored links are a great way to gain brand exposure and attract potential consumers to your website. The way in which sponsored results are different from organic results is that sponsor results are paid for. This doesn’t meant that organic results are free; sponsored and organic search results both require a lot of time and effort to maintain and neither are forms of free advertising.
The way sponsored results work is that companies enter an auction to have their ad shown (as long as it is relevant to a user’s search query). In order to to get a better position with sponsored results, you must raise your Quality Score. The higher your score, the better your position is, and the more likely your ad will be featured in the sponsored links. The score is based off of several factors; these include the the relevance of your ad to the search query, relevance of the keyword to your ad group, relevance of your ad to its landing page, the historical click-through rate of the ad, and your overall historical account performance. The sponsored ad will appear in Google’s sponsored link section. Advertisers pay Google for the number of clicks on their ad, also known as pay-per-click marketing.
An important thing that you need to do in order to ensure that your ad gets a placement in Google’s sponsored links is the keyword grouping. Keyword grouping makes your keyword research far more valuable and actionable. The way in which this is done is to split your keywords into smaller, more manageable groups and subgroups by relevance.
The way that this helps you rank with sponsored links is that it converts your keywords groups into Adword ad groups, which will be rated for pay-per-click success. Having effective keyword groupings will improve your Quality Score and your link placement in several ways. One way is that you’ll find your ads will be more relevant, and thus more likely to capture potential consumer’s attention.
Social Media and Social Media Management
While the days creating a Facebook page and getting automatic traffic are no more, Social Media Marketing is still one of the most effective, affordable, and flexible methods for keeping a loyal fan base, as well as reaching new consumers. The need for professional social media management, along with IT support in a large market such as Toronto, is more important today than ever. Staying on top of all the relevant social media platforms is important, as it allows you the ability to connect with your audiences in an organic way. Your social media needs to be managed by someone with the skills and expertise to do it right.
Social media management is a great way to implement sweepstakes, contests, giveaways and coupon promotions. Plus, it helps to build and engage your followers, and increase exposure through strategic geographically-targeted social media advertising. Your social media manager will ensure consistent branding across your website and social media profiles.
Our social media marketing managers will work with your business to plan, develop, implement and manage a custom social media strategy. We’ll develop your social media editorial calendar, research, write and let you pre-approve your social posts. Your social media manager will be writing unique, high-quality posts for your business. These posts will be made to your social media channels on a daily or weekly basis and will include high quality images, text, articles, and videos.
Google Campaign Remarketing and Facebook Pixel Remarketing
Google Campaign remarketing, or Google AdWords remarketing, is a type of online advertising that shows users ads featuring content that they have already seen from sites they have visited. Remarketing increases the chance of sales and can increase your ROI.
Retargeting is powerful internet marketing technique as it allows you to stay connected with your target audience, even after they exit your site. It gives you more brand exposure even as users browse other parts of the web. Over time you’ll see better conversion rates when you start to combine remarketing campaigns with additional targeting methods.
Like Google Campaign remarketing, Facebook pixel remarketing is another way for you to reach users on Facebook once they’ve visited your site. It helps you to continue to reach those who have already shown interest and re-engage.
You can install the Facebook pixel code on your site to capture all of your website traffic, or just on specific pages. Then, you can run ads to reach those website visitors on Facebook. This makes conversion tracking, optimization, and remarketing easier than ever. You can also use Facebook Pixel to find new customers by creating a Lookalike audience. This shows your ads to users who are similar to your website’s visitors in order to try and convert them.
Website Design, Maintenance, Speed Optimization, Hosting and Security
A well-designed website generates traffic, provides engaging content, increases revenue, and responds to client queries. It takes only a few seconds for a potential consumer to form an opinion on your website. When you hire a web designer and IT support service provider in Toronto to optimize your website, you can be confident that your site will form the right opinion in that time.
A good website should be designed to do the following:
Provide relevant and intriguing content
Easily show your business’s point of difference from your competitors
Show interesting visuals to illustrate your brand
Provide customer testimonials
Responsive design for mobile devices
Connect to social media platforms
Our web designers work with our programmers to give your website the IT support it needs in Toronto. We work not only to design your website to be visually appealing, but also to produce response from users. With us, your website is equipped with the latest IT support technologies so your content and load speeds are optimized to give your customers the best user experience.
Campaign Call Tracking
If you’re tracking your online activity, you still don’t have a full grasp of lead and conversion data unless you’re also tracking phone calls. Phone call tracking allows marketers to better understand their audience by analyzing which digital and offline marketing tactics are causing customers to pick up the phone and call. By integrating call tracking software in your IT support and Internet Marketing, you’ll be able to get a better understanding of customer behavior and gain a better sense of how to effectively reach your core audience in Toronto.
Discover which ads, campaigns, and keywords are driving phone call conversions. Use call tracking to maximize the ROI on your marketing investment. With call tracking you can see how visitors navigate your website before they call, including the pages they visited, the one they were on when they called, and what actions they take on your website after they’ve called.
Call tracking isn’t just beneficial to individual businesses who really want to hone in on their customer base, but it can be crucial in proving ROI for marketing agencies as well. Call tracking makes it easy for agencies to deliver what clients pay for: proven results.
Monthly Activity and Performance Custom Reporting
Monthly Activity and Performance Reporting allows you to see the your campaign’s data and results each month. Our advanced monthly reporting packages include specific and in-depth reporting of revenue and traffic per channel, allowing you to make better decisions about your specific marketing channels. All these are aided by expert IT support solutions to help your business flourish in Toronto by leveraging modern marketing channels and technologies.
You will be able to gather more information about the leads and revenue attributed to external sources like social media and email marketing, as well as the revenue that can be attributed to search engines and your SEO campaigns. Custom reports often include traffic and revenue data broken down by specific marketing channel, custom goal creation, call tracking, ecommerce, lead attribution, cost-per-lead, visitor information, and more.