In this episode of Beyond the Firewall, Erez Zevulunov interviews Carolina McCulloch, founder of Digital Arkitechs. They discuss the evolution of digital marketing, the unique value proposition of Carolina’s firm, and the challenges businesses face in today’s marketing landscape. The conversation covers strategies for small businesses, the impact of AI on marketing, the importance of video content, and budgeting for marketing efforts. Carolina emphasizes the need for businesses to adapt to changing marketing trends and to view marketing as an investment rather than an expense.
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